Spotify: Music for every you
Motion Design | Brand Identity | Spec Work
About
Spotify
Spotify is a leading music streaming platform with millions of songs and podcasts. It’s known for personalized recommendations, curated playlists, and its annual Wrapped feature, making music an essential part of everyday life.
Concept
Music for every you
Spotify follows us through every moment, from the stillness of early mornings to the noise of crowded streets to the quiet of late-night reflections. It shifts with our moods and settings, sometimes playful, sometimes bold, sometimes comforting, yet always present. Music for Every You is a reflection of Spotify as a platform that embraces all kinds of music. Three different visual styles to capture this diversity, weaving together the moods of everyday life, the imagination of the future, and the joy of play, so the visuals move like music itself, changing with every version of “you.” This is the power of music, to accompany us in different moments and to make every self feel seen.
Playful version represents vibrant and energetic music styles
With bold colors and geometric forms, it radiates fun and excitement. This design reflects genres such as pop, dance, and funk, filled with rhythm and joy that make you want to move.
Future version represents progressive and exploratory music styles
Metallic, glass, and iridescent materials build a sleek digital aesthetic, symbolizing the search for new sounds. This design reflects genres like electronic, synthwave, techno, and experimental, with driving beats and boundless imagination.
Lifestyle version represents relaxed and companion-like music styles
Using sticker-like price tags and familiar textures, it creates a casual and approachable atmosphere. This design reflects genres such as lo-fi, indie pop, and acoustic, music that blends seamlessly into daily moments while adding warmth and comfort.
Process
Animation Test
Animation Test
Credits
Visual Design | Animation
Shellie Li
Voiceover
Generated with ElevenLabs AI
Music
Generated with Udio AI